• Kaitlin Maloy

Designing My Logo

Updated: Sep 25, 2019

A logo is often the first way that new people are introduced to an artist's identity. It sits a top their websites and their leader heads, and it's featured on websites and business card. As a first impression, it matters.

Deciding on my logo meant deciding on a "brand" identity for myself as an artist and my work. I have training in the natural sciences and the studio arts. My art is frequently informed by my scientific background, and my logo should reflect this.

I began by considering archetypal symbols of science. The atom came to mind: it's recognizable and personal, as it was a frequent subject of my elementary school doodles.

I made a first draft of my logo based on this model of the atom.

This logo design referenced the atom fairly well; however it wasn't very successful visually. It needed color or at least value to add interest. Initially I just added colors that I enjoyed and thought went well together to fill in all the overlapping circles. The result, however, lost the visual reference to the atom.

To solve the problem, I took inspiration from an exercise I remembered from color theory in undergrad as well as from the Vista Program at Louisiana Tech University.

The exercise involved gluing 3 pieces of colored paper together to simulate color mixing. The VISTA program's logo also references this practice. I like this affect in their logo and appreciated the reference to art school.

To achieve the same affect in my logo, I lowered the opacity of the colored circles. This had the added advantage of re-establishing the overlap between the circles that contributed to the atomic appearance. Additionally, the colors were more visually appealing to me as well.

The final result was a balance between an aesthetic appeal and a reference to both fundamental components of my work, art and science.

Final logo design

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